Copywriting for the Education Sector


Are you in need of professional copywriting by someone with a solid understanding of the international education sector?

In the nearly 20 years that we’ve been writing, we’ve been lucky enough to work with some outrageous talent - our job is to provide them with all the best words - and together we've produced some truly outstanding work and delighted our local and international clients.

We love working with schools, language schools, universities, institutes of higher education and international education consultants. We understand exactly how to tailor your messaging to reach your audience and to speak to their hearts.
Why their hearts, you ask? Because even though you may convince yourself that your buying decisions are made after carefully considering the options and weighing up the pros and cons, the truth is that you overwhelmingly buy based on your emotions.

You buy things because you like them and want them.

The education sector and the broader international education sector are exciting, growing quickly - and hugely competitive. There are so many options on offer and many very similar services available.
It’s incredibly important to be able to differentiate your offering and stand out from the crowd.
And that’s where we excel.

We love language, learning, people, and playing with words – crafting, commanding, and masterfully arranging them. We’re experts at conveying precisely the right message, in the right tone, for the target audience and for the medium.
We have great insight into both sides of what learning a new language entails. Our experience and credentials include a CELTA Certificate in Teaching English as a Foreign Language - while also currently being terribly tongue-tied beginner students of Spanish.

As teachers, we embraced the need to be fun, creative, and able to think on our feet in order to find the best way to communicate new concepts to international students and ensure they understood it. On the other hand, as students, we understand the excitement, dedication, and sense of accomplishment, as well as the frustration and feelings of inadequacy that can come with learning a new language.

We’ve always been fascinated by the written word and how by changing the order, inserting an interesting adjective or changing the voice from passive to active, you can vastly change the meaning of what’s being said. You can use your words to inspire, inform or educate your reader, and - quite literally - change the world.

We believe that humans very often tend to overcomplicate things, and in doing so we inadvertently alienate the very people we’re trying to reach. Now, more than ever, there’s a need for authenticity and meaningful human interaction.

To sum it up in a word: Connection.

It’s about connecting people, sharing new ideas, sparking conversations, and putting them in touch with the innovators – the people, products and companies that are changing the world.

We speak your language – and even more importantly, the language of your paying audience.
Education copywriter for the International education sector

Contact a SMART Copywriter today!Contact an Education Copywriter

We'd love to hear from you!

Let us know if you have any questions or if you'd like more information on our education copywriting services.

Pop us an email at or call or WhatsApp us on one of the numbers listed below.

Jen on +27 66 452 2473
Des on +27 76 533 9715

The SMART Copywriter